When you act as your own best advocate, releasing clients who are no longer a good fit on a regular basis, something amazing happens. Running a business is an act of faith - faith in yourself, your abilities, and your future. I won’t be able to work with you after our current project, which I’ll invoice at my old rate. Yolanda takes a deep breath and responds to Ben’s email. She needs to create space so a better client can come along to fill it. But the revenue his work brings in? That will leave a void. Yolanda realizes that Ben is no longer a good fit. He wants her to stay in her “beginner” box, even when she’s gained experience. Now, you want to double your prices - why should I pay that?” Bye, Benīen doesn’t appreciate Yolanda’s skills. I gave you paid work, even though you didn’t have much experience. When we first met 18 months ago, I took a chance on you. Her clients understood and were thrilled for her, except for the owner of AloeFace.īen nearly coughed up his bullet coffee when he saw Yolanda’s email. She also shared that she’d invested in additional training and was now able to offer copywriting help for sales pages and email promotions. She explained to her clients that they would pay the exact same amount per description, but they’d get their copy back in half the time. $100 for 6 descriptions = $16.66/description To ensure she was compensated fairly as her skills and output increased, Yolanda raised her hourly rate to $100 an hour. $50 for 3 descriptions = $16.66/descriptionīy her second year, she was writing six product descriptions in the same amount of time.
In one hour, she could research, draft, and polish three product descriptions. In the early days, she charged $50 an hour. Yolanda is a copywriter who got her start writing product descriptions for ecommerce businesses in the beauty industry. It’s not easy to think about saying goodbye to a client, especially one you’ve worked hard to acquire.
#Time to say goodbye how to#
(More on how to do that later in this article.) You’re worth it, so make magic
#Time to say goodbye upgrade#
Upgrading the quality of your clients leads to an upgrade in revenue, too. The more complex and valuable your solution, the more you can charge for your product. In the early days of your business, you may have created products that solved simple challenges.īut as your skills grow, your products can solve more complex challenges. Writers with product-based businesses may need to serve different audiences as their skills grow. (More on how to do that later in this article.) If you offer products They’re paying your old rate - and won’t pay more.Īny client who falls into these categories is someone you should consider replacing as you build a better money-making online offer.Plus, you can charge more for challenging work, so upgrading the quality of your clients leads to an upgrade in revenue, too.Īt least once a year, take a look at your client roster and watch for the red flags below. In the early days of your business, you take whatever work you can.īut as your skills and results improve, you’ll enjoy your work more if you find clients who challenge you. Writers with service-based businesses should continually upgrade the quality of the clients they serve.
Whether or not it’s time to say goodbye to a client depends on whether you offer services or products. How do you know when it’s time to say goodbye to a client? This means that every so often, it’s important to review your current client list and think about releasing the clients who aren’t serving you anymore. And you have an obligation to yourself to ensure that your business works for you. You’re in charge of carving out creative time for your business. We reach out across the void, making leaps from one place to another, with complete faith that we’re going to make it to the other side.Īs much as we may feel beholden to our clients, I want you to remember that you are running the show. Successful business owners are like trapeze artists. Running a business is an act of faith, especially when you think it might be time to say goodbye to a current client you’ve outgrown.
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